Strategic Apparel Production for Brands That Care About Craft
Creative Production with Intention
At Merchcraft, screen printing and embroidery are not standalone services — they’re part of a larger creative production system. Every print, stitch, and finish is treated as a brand decision, not a production checkbox.
We’re creatives. Experimenters and makers; problem-solvers by nature. Merchcraft is a creative production studio based in Orange County — a laboratory where ideas take shape and become tangible through thoughtful execution.
Our role is to help brands translate creative direction into physical apparel that feels intentional, consistent, and aligned with the brand as a whole.
Screen Printing in Orange County for Brand-Driven Apparel
Screen printing is often the foundation of a merch program, but quality depends on far more than ink on fabric. Merchcraft provides screen printing in Orange County for brands who care about longevity, consistency, and how their apparel shows up in the real world.
We approach screen printing as a strategic process — one that considers garment selection, ink type, placement, and scale. This ensures the final product supports the brand, rather than simply carrying a logo.
Our screen printing work supports:
- Apparel brands and streetwear labels
- Restaurants, breweries, and hospitality groups
- Fitness studios and gyms
- Corporate teams and internal branding
- Artists and creative projects
For Orange County brands, screen printing isn’t about speed alone — it’s about repeatability and trust across runs.
Low Minimums with Brand-Retail Standards
We believe everyone should have equitable access to the resources and expertise required to produce apparel of brand-retail caliber.
That’s why Merchcraft offers low minimum screen printing options without sacrificing quality. This allows brands to test new designs, launch collections, or produce limited runs while maintaining professional standards.
Low minimums don’t mean lower intention. Each order receives the same level of care, planning, and execution.
Embroidery Services in OC with Precision and Structure
Embroidery adds durability, texture, and refinement to apparel. Merchcraft provides embroidery services in Orange County for brands that need clean execution and long-term wear.
We specialize in:
- High-density embroidery for detailed logos
- Structured embroidery for hats and uniforms
- Dimensional techniques that add depth without excess
Embroidery is often used for pieces that represent the brand in more permanent or professional settings — hats, polos, jackets, hoodies, and outerwear. These items require precision and consistency, especially when produced across multiple runs or locations.
High-Density Embroidery for Detailed Logos
High-density embroidery allows for sharper lines, tighter stitching, and a more premium finish. This technique is ideal for brands with intricate logos or typography that needs to remain clear at smaller sizes.
For Orange County brands looking for high-density embroidery, this approach ensures logos remain legible, durable, and aligned with brand standards.
3D Puff Embroidery for Dimensional Impact
For brands that want visual impact, 3D puff embroidery creates a raised, tactile finish that stands out. This technique is especially popular with streetwear, fitness, and lifestyle brands throughout Orange County.
We treat 3D puff embroidery as a balance of structure and restraint. When done correctly, it adds dimension without overwhelming the garment.
Common applications include:
- Hats and headwear
- Hoodies and fleece
- Outerwear and statement pieces
Blank Apparel Selection Matters
Screen printing and embroidery are only as strong as the garment underneath.
We guide clients through blank apparel selection so fit, weight, fabric, and texture align with the brand’s creative direction and customer expectations. The garment itself is one of the most important brand touchpoints — and often the most overlooked.
We work with trusted blank suppliers and help clients choose the right foundation for their merch, whether the goal is retail, promotional, or internal use.
The Tangible Details Make the Difference
For brick-and-mortar clients especially, the tangible elements of apparel matter deeply.
Garment feel.
Stitch quality.
Print finish.
Label placement.
These details influence how customers perceive quality and whether they trust the brand. At Merchcraft, we help brands refine these elements so their physical presence reinforces their identity—because at the end of the day, those little details matter too.
Production That Supports Brand Worlds
Every brand lives within a world of touchpoints. Apparel is one of the most visible and physical expressions of that world.
We don’t just print or embroider garments — we help brands build cohesive brand worlds where every piece of merch supports the larger story. This means thinking beyond decoration and into how products are worn, seen, and experienced.
Serving Orange County and Beyond
Merchcraft is proudly based in Santa Ana, California, serving brands throughout Orange County including Irvine, Costa Mesa, Newport Beach, and Huntington Beach, as well as clients nationwide!
Whether the need is screen printing, embroidery, custom finishes, or full apparel production, we partner with brands who care about quality, consistency, execution, and their craft.
Working on something new or have a project in the works? We’d love to hear more about it. Contact us today, and let's build something rad together.
